Cyberattacks and the vulnerability of the small business

Cyberattacks and the vulnerability of the small businessYou cannot go a day without reading about some big name company or even government agency being hacked and critical data being compromised. What you don’t see in the media is that most of the attacks happen to small firms, and that this is where a lot of the cybercrime is occurring.

Denial is not a solution: Something you owe your customers and your employees

Denial is not a solution: Something you owe your customers and your employeesWhy do so many people procrastinate about making a will? Why is it so hard to get young people to buy health insurance? Because it is one of those “probably won’t happen--at least in the foreseeable future, and I‘ve got more interesting things to worry about or spend my money on” issues.

Data Protection Laws and PIIs

Data Protection Laws and PIIsLast week we discussed the overall concept of “Data Protection Laws,” which govern the handling and securing of specific data. While these laws are wide ranging, most of these laws reference Personally Identifiable Information (PII) This “refers to information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual.

Are you subject to Data Protection laws?

Are you subject to Data Protection laws?This blog introduces a new topic that many may be unaware of: Data Protection laws. These are laws that define fully, or in part, what type of data is covered by government regulations, proscribe general standards for the securing of covered data, and may also require notification of victims and governmental authorities in the event of a breach.

Twitter tips to boost your business

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider […]

Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

Avoid online word wars with these reminders

Social media management for businesses can be boiled down to two simple sentences: The internet is full of trolls. Don’t feed the trolls. Read on to find out more about social media gaffes that you will want to avoid, especially when dealing with negative comments on your business posts. Online reputation management mistakes As long […]