Here’s how marketing automation increases leads

Marketing automation has become an essential part of every business’s marketing strategy. Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these […]

How to choose the best MSP

Business owners are increasingly realizing the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations rise, IT becomes far too complex and demanding for businesses to manage alone. This is why many companies outsource their IT needs to a managed IT services provider (MSP). MSPs defined MSPs are companies composed of […]

Ignore these outdated disaster recovery myths

Disaster recovery (DR) used to be an expensive solution that relied predominantly on tape backups. Today, cloud computing has dramatically changed the DR landscape, affording even small- and medium-sized businesses cheaper and more reliable DR solutions. Unfortunately, there are still a number of misconceptions about DR. Here are three myths that no longer apply. Myth […]

Cyberattacks and the vulnerability of the small business

Cyberattacks and the vulnerability of the small businessYou cannot go a day without reading about some big name company or even government agency being hacked and critical data being compromised. What you don’t see in the media is that most of the attacks happen to small firms, and that this is where a lot of the cybercrime is occurring.

Why it pays to have a good-looking website

In a recent survey of 1,800 customers, 42% said they’re “very unlikely” to purchase from ugly websites. That’s not so surprising. After all, there are plenty of competitors’ websites that are more visually appealing and user-friendly that they can visit. If your business website fails to make a critical good first impression, it could lose […]

Denial is not a solution: Something you owe your customers and your employees

Denial is not a solution: Something you owe your customers and your employeesWhy do so many people procrastinate about making a will? Why is it so hard to get young people to buy health insurance? Because it is one of those “probably won’t happen--at least in the foreseeable future, and I‘ve got more interesting things to worry about or spend my money on” issues.

Data Protection Laws and PIIs

Data Protection Laws and PIIsLast week we discussed the overall concept of “Data Protection Laws,” which govern the handling and securing of specific data. While these laws are wide ranging, most of these laws reference Personally Identifiable Information (PII) This “refers to information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual.

Dress your website for success

When people visit websites, first impressions count. Wow your audience by following our tips. Make a statement with professional photographs Before site visitors read what’s on your website, they assess it by checking out your images. A picture is indeed worth a thousand words, but are those words truly what you want to convey to […]

Are you subject to Data Protection laws?

Are you subject to Data Protection laws?This blog introduces a new topic that many may be unaware of: Data Protection laws. These are laws that define fully, or in part, what type of data is covered by government regulations, proscribe general standards for the securing of covered data, and may also require notification of victims and governmental authorities in the event of a breach.